Emma Coates Exits England Under-23s Role to Take Helm at National Women's Soccer League's Bay FC

Marking a major shift in her coaching journey, the former England youth boss has resigned her post with the England WU23 national team to take over as head coach for NWSL franchise Bay FC.

Transition Stateside

Her appointment follows the departure of Albertin Montoya, who led the California club during its debut two seasons in the premier American league. Montoya had revealed in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.

“My time with the FA has been incredible my time with the FA,” remarked Coates. “It has helped shape me both in my career and as an individual. I am now prepared and eager to challenge myself in a different setting.”

Proven Developer

Since taking charge in 2023, Coates managed the England U23s through fixtures including a narrow win over Norway in the European U23 League and a 4-2 friendly defeat to the United States. Making the move alongside her to the United States is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.

The club's chief executive, a one-time Football Association technical lead, highlighted Coates's abilities: “She is both an outstanding tactician, but she also has a demonstrated history of elevating athletes to thrive domestically and internationally.”

“Coates excels at leading of teams and environments and has the tactical philosophy we were searching for,” she continued.

Club Context

The club had a rollercoaster start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its debut season before struggling to a 13th-place finish in 2025.

Gavin Step, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their contributions and wish them all the best with their next chapter. Emma, with Gemma, has played a key role in bolstering the progression route between the WU23s and the senior squad.”

“Together, they have directly impacted the development of many young players who have progressed into senior Lionesses,” he added.

Lasting Legacy

After succeeding Mo Marley in 2023, Coates has overseen the rise of a number of players to the national team, including midfielder Lucia Kendall—who recently scored her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

The search for their replacements has begun, as the FA looks to continue the growth of the youth national team in the future.